Every industry has a way of doing things that works. But as I study different industries — their brand, marketing, and advertising efforts, what’s working and what’s not — I’ve
If this question is at the forefront of discussions at your institution, then the answer is probably YES! Your brand is the soul of your organization and the reason a
“If higher ed marketers lose the ability for prospective students to physically experience our points of distinction, then we need to work out how to breathe life into them, digitally.”
Using Challenger Thinking for Higher Education Branding Avis needed something new. They found themselves hemorrhaging millions of dollars and losing market share. For as long as anyone could remember, Avis
When we examine higher education brand strategy, specifically, it’s the communications that often get the glory. It is the exciting stuff. What we fail to recognize, or at least celebrate,
In a recent Gartner report, one-third of CMOs placed brand strategy as their most vital capability–leap-frogging to the top of marketing capabilities from its position at the bottom of the
