In today’s digital age, websites have become the face of higher education institutions for many prospective and current students, faculty, and alumni. It’s essential for universities and colleges to have
Your website is your strongest marketing tool to attract the right students. Whether you’re launching a new website, planning for a redesign, or auditing your current state, it’s important to
In 2019, we saw gradients making a comeback, adding depth and vibrant colors to designs, having the flexibility of variable fonts in web typography, and adding a relatable, humanistic, but
On the heels of a fun, quick, and rewarding six-month project, the new McPherson College website (armed with a freshly defined brand) has officially launched! *pops champagne bottle* Ta-Da! The
If you’ve heard of McPherson College in Kansas, chances are it is because of its automotive restoration program—the only of its kind in the nation. While this competitive program draws
When the time comes for your team to redesign your university’s website, you may think it is all about a visual makeover of the site. In reality, many steps need
For decades, the Adobe Creative Suite, now known as Creative Cloud, has been the go-to toolbox for designers of all disciplines. It was what we learned in school, what was
We are marketing to a generation of students who are accustomed to paying for only what they use or don’t pay for anything at all. They’ve grown up in a
Ah, marketers. Bless our little hearts. Why do we make things so hard on ourselves?
Just what you wanted! A new person in the office with a made-up title like Brand Experience Officer. But there’s evidence that traditional roles in the university marketing and communications office aren’t cutting it.
