In recent years, there has been some speculation about the value of a liberal arts education, particularly in comparison to more specialized, technical degrees or even big-box institutions. Some argue
Understanding how current events and trends affect each generation and how they see their future is valuable as we develop institutional strategic plans. We already know that the student landscape is changing and the value of higher education is under question.
What makes a website great? We recently got this question from a client and it really got us thinking. In today’s mobile-first world where technology and information are at our
If you’ve heard of McPherson College in Kansas, chances are it is because of its automotive restoration program—the only of its kind in the nation. While this competitive program draws
With Google making constant changes to the search algorithm, adding new PPC features in the Ads platform and adjusting SERP layout, it could be its own job staying on top
It’s a beautiful, chilly November day. You realize you’ve been staring at your laptop screen for over an hour with no recollection of what you were doing. There are several
Just after colleges and universities have adapted to the unique traits of Millennials, a new generation has arrived to shake up higher education: introducing Gen Z, digital natives born after
Maybe you’ve been to Atlanta, maybe not. Like any city, it has seen celebration, struggle, and strife. The same can easily be said about the South in general. But here
Ah, marketers. Bless our little hearts. Why do we make things so hard on ourselves?
New to higher ed marketing? Here are a few things you should know.
