It’s the fall of senior year, and they’ve gotten a late start on their college search. Many of their friends have already applied to a few schools for the early
In today’s highly competitive education landscape, universities and colleges are constantly seeking innovative ways to attract and engage prospective students. While traditional marketing strategies remain essential, leveraging design principles can
As an educational institution, you want to be recognized as one of the best in the country. One way to do that is to increase your ranking on the US
A few months ago, I made the shift to higher education. Insiders warned me with phrases, like: “There’s so much red tape.” “It’s all politics.” “There’s constant death by committee.”
Understanding how current events and trends affect each generation and how they see their future is valuable as we develop institutional strategic plans. We already know that the student landscape is changing and the value of higher education is under question.
Recently, “Share of Search” has gained popularity as a reliable proxy for market share. Dubbed the “most important brand metric you’ve never heard of” by one of its founding scholars,
I have highlighted some resources that we can use to help prepare for the cliff, to get ahead of it, and to challenge the way we think about our enrollment efforts so our schools become better as we prepare for a changing student landscape.