As the competition in the higher education sector increases, universities and colleges are looking for ways to stand out and attract prospective students. This is where a higher education marketing
In recent years, there has been some speculation about the value of a liberal arts education, particularly in comparison to more specialized, technical degrees or even big-box institutions. Some argue
A few months ago, I made the shift to higher education. Insiders warned me with phrases, like: “There’s so much red tape.” “It’s all politics.” “There’s constant death by committee.”
Understanding how current events and trends affect each generation and how they see their future is valuable as we develop institutional strategic plans. We already know that the student landscape is changing and the value of higher education is under question.
Recently, “Share of Search” has gained popularity as a reliable proxy for market share. Dubbed the “most important brand metric you’ve never heard of” by one of its founding scholars,
I have highlighted some resources that we can use to help prepare for the cliff, to get ahead of it, and to challenge the way we think about our enrollment efforts so our schools become better as we prepare for a changing student landscape.
On the heels of a fun, quick, and rewarding six-month project, the new McPherson College website (armed with a freshly defined brand) has officially launched! *pops champagne bottle* Ta-Da! The
$64 million in profit. That’s what Wendy’s brought home thanks to social media in 2017, according to a 2018 Deputy.com report. Besides mastering damage control and excelling in customer service,
Google loves to keep search marketers on their toes. Whether it’s through changing the algorithm that affects how Google presents rankings or adding new ways to target users in the
If you’ve heard of McPherson College in Kansas, chances are it is because of its automotive restoration program—the only of its kind in the nation. While this competitive program draws
