Category: Branding & Messaging

Storytelling’s impact on social media

$64 million in profit. That’s what Wendy’s brought home thanks to social media in 2017, according to a 2018 Deputy.com report. Besides mastering damage control and excelling in customer service,

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Building an Authentic Brand

Building an Authentic Brand

At Up&Up, we believe that the best version of a brand, whether it’s for a college, a university or an individual, is a reflection of its authentic self. But what

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Top College Majors for Gen Z

5 College Majors for Gen Z

Just after colleges and universities have adapted to the unique traits of Millennials, a new generation has arrived to shake up higher education: introducing Gen Z, digital natives born after

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Ending strong, starting fast

With a slew of alumni events in your rearview and commencement looming, you’ve just realized that you haven’t spent all of this year’s marketing budget. And much like your health insurance cafeteria plan, if you don’t spend it, it’s gone forever. Just like it’s a bad idea to schedule last-minute lasik, it’s not a great idea to just throw money at production work or that t-shirt cannon you’ve been eyeing since 2013.

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Chief Brand Experience Officer

Job Wanted: Chief Brand Experience Officer

Just what you wanted! A new person in the office with a made-up title like Brand Experience Officer. But there’s evidence that traditional roles in the university marketing and communications office aren’t cutting it.

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