When we examine higher education brand strategy, specifically, it’s the communications that often get the glory. It is the exciting stuff. What we fail to recognize, or at least celebrate,
Our industry is at an inflection point. Higher education has lost billions of dollars. College Board reported apps are up, yet the numbers are unevenly distributed across the spectrum of
On the heels of a fun, quick, and rewarding six-month project, the new McPherson College website (armed with a freshly defined brand) has officially launched! *pops champagne bottle* Ta-Da! The
$64 million in profit. That’s what Wendy’s brought home thanks to social media in 2017, according to a 2018 Deputy.com report. Besides mastering damage control and excelling in customer service,
If you’ve heard of McPherson College in Kansas, chances are it is because of its automotive restoration program—the only of its kind in the nation. While this competitive program draws
At Up&Up, we believe that the best version of a brand, whether it’s for a college, a university or an individual, is a reflection of its authentic self. But what
Just after colleges and universities have adapted to the unique traits of Millennials, a new generation has arrived to shake up higher education: introducing Gen Z, digital natives born after
With a slew of alumni events in your rearview and commencement looming, you’ve just realized that you haven’t spent all of this year’s marketing budget. And much like your health insurance cafeteria plan, if you don’t spend it, it’s gone forever. Just like it’s a bad idea to schedule last-minute lasik, it’s not a great idea to just throw money at production work or that t-shirt cannon you’ve been eyeing since 2013.
Just what you wanted! A new person in the office with a made-up title like Brand Experience Officer. But there’s evidence that traditional roles in the university marketing and communications office aren’t cutting it.
What does it take to make a higher education brand project a genuine success?
