“If higher ed marketers lose the ability for prospective students to physically experience our points of distinction, then we need to work out how to breathe life into them, digitally.”
At Up&Up, we’re pretty obsessed with brand strategy. Whether it’s logo design, pillars and platforms or debating the merits of including your direct competitor in your advertising (cue: Burger King),
“Emotion is a primary source of human motivation and exerts substantial influence on attention memory and behaviour” – Byron Sharp, ‘How Brands Grow’ The role of emotion is often discussed
When we examine higher education brand strategy, specifically, it’s the communications that often get the glory. It is the exciting stuff. What we fail to recognize, or at least celebrate,
Our industry is at an inflection point. Higher education has lost billions of dollars. College Board reported apps are up, yet the numbers are unevenly distributed across the spectrum of
In a recent Gartner report, one-third of CMOs placed brand strategy as their most vital capability–leap-frogging to the top of marketing capabilities from its position at the bottom of the
On the heels of a fun, quick, and rewarding six-month project, the new McPherson College website (armed with a freshly defined brand) has officially launched! *pops champagne bottle* Ta-Da! The
$64 million in profit. That’s what Wendy’s brought home thanks to social media in 2017, according to a 2018 Deputy.com report. Besides mastering damage control and excelling in customer service,
If you’ve heard of McPherson College in Kansas, chances are it is because of its automotive restoration program—the only of its kind in the nation. While this competitive program draws
At Up&Up, we believe that the best version of a brand, whether it’s for a college, a university or an individual, is a reflection of its authentic self. But what
