Category: Branding & Messaging

Top College Majors for Gen Z

5 College Majors for Gen Z

Just after colleges and universities have adapted to the unique traits of Millennials, a new generation has arrived to shake up higher education: introducing Gen Z, digital natives born after

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Ending strong, starting fast

With a slew of alumni events in your rearview and commencement looming, you’ve just realized that you haven’t spent all of this year’s marketing budget. And much like your health insurance cafeteria plan, if you don’t spend it, it’s gone forever. Just like it’s a bad idea to schedule last-minute lasik, it’s not a great idea to just throw money at production work or that t-shirt cannon you’ve been eyeing since 2013.

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Chief Brand Experience Officer

Job Wanted: Chief Brand Experience Officer

Just what you wanted! A new person in the office with a made-up title like Brand Experience Officer. But there’s evidence that traditional roles in the university marketing and communications office aren’t cutting it.

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The Offer vs. The Product

The Offer vs. The Product

I stumbled across The Offer from Bowdoin College the other day. It was written by William DeWitt Hyde in 1906 when he was President of Bowdoin, and it spun me into about an hour of self doubt.

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Is Your Institution Ready for Branding?

Is Your Institution Ready for Branding?

As little as 15 years ago, you couldn’t use the “M word” on a college campus without getting booed off the podium. Marketing was seen as “smoke and mirrors,” and it was considered unseemly to “market” academe—the work should speak for itself.

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GOT QUESTIONS

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