Category: Digital Marketing

SMX Advanced Recap & SEM Takeaways

Google loves to keep search marketers on their toes. Whether it’s through changing the algorithm that affects how Google presents rankings or adding new ways to target users in the

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Divisible Content for Higher Education

Divisible Content for Higher Ed Marketing

There’s no shortage of stories, videos, marketing collateral, events, and press releases coming out of your college or university. In some ways, that makes your content strategy easier…but not always more effective.

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Content Marketing: Dead or Alive?

In the fickle world of modern marketing, it seems that every few months the hottest trend becomes “totally dead.” Day to day, conference to conference, social network to social network, the only constant is change. So it is with content marketing—once the hottest thing, now branded as “dead” by some. Is it mostly dead? Slightly alive? Or just evolving?

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