It’s a beautiful, chilly November day. You realize you’ve been staring at your laptop screen for over an hour with no recollection of what you were doing. There are several
If you’re new to higher education social media marketing, words like “boomerang” and “superzoom” may sound daunting. But, to capitalize on current trends and keep up with the constantly changing
Ask a group of alumni magazine editors how they handle development content, and you’ll often get curled lips, eye twitches, or other nervous tics in response. (Full disclosure: I used to be one of those editors.)
In the fickle world of modern marketing, it seems that every few months the hottest trend becomes “totally dead.” Day to day, conference to conference, social network to social network, the only constant is change. So it is with content marketing—once the hottest thing, now branded as “dead” by some. Is it mostly dead? Slightly alive? Or just evolving?