Behind every successful advertising campaign is a landing page that is designed with one thing in mind: a conversion. And like most things marketing related, there’s an art and a
Your website is your strongest marketing tool to attract the right students. Whether you’re launching a new website, planning for a redesign, or auditing your current state, it’s important to
Ahh, the sights, the smells, the intensity of winning and losing, the risks, and hopefully, the rewards. That’s what Las Vegas offers us. Did I mention the sights and smells?
What makes a website great? We recently got this question from a client and it really got us thinking. In today’s mobile-first world where technology and information are at our
Google loves to keep search marketers on their toes. Whether it’s through changing the algorithm that affects how Google presents rankings or adding new ways to target users in the
With Google making constant changes to the search algorithm, adding new PPC features in the Ads platform and adjusting SERP layout, it could be its own job staying on top
It’s a beautiful, chilly November day. You realize you’ve been staring at your laptop screen for over an hour with no recollection of what you were doing. There are several
If you’re new to higher education social media marketing, words like “boomerang” and “superzoom” may sound daunting. But, to capitalize on current trends and keep up with the constantly changing
Just after colleges and universities have adapted to the unique traits of Millennials, a new generation has arrived to shake up higher education: introducing Gen Z, digital natives born after
With a slew of alumni events in your rearview and commencement looming, you’ve just realized that you haven’t spent all of this year’s marketing budget. And much like your health insurance cafeteria plan, if you don’t spend it, it’s gone forever. Just like it’s a bad idea to schedule last-minute lasik, it’s not a great idea to just throw money at production work or that t-shirt cannon you’ve been eyeing since 2013.
