
The New Realities of Graduate Student Recruitment
One look across LinkedIn presents a good snapshot of how quickly communications have been commodified. Innovation and distinction may be happening in the delivery of courses or in the classroom
One look across LinkedIn presents a good snapshot of how quickly communications have been commodified. Innovation and distinction may be happening in the delivery of courses or in the classroom
“If higher ed marketers lose the ability for prospective students to physically experience our points of distinction, then we need to work out how to breathe life into them, digitally.”
At Up&Up, we’re pretty obsessed with brand strategy. Whether it’s logo design, pillars and platforms or debating the merits of including your direct competitor in your advertising (cue: Burger King),