Category: Enrollment Marketing

graduate student enrollment image of computer

The New Realities of Graduate Student Recruitment

Up&Up December 6, 2021

One look across LinkedIn presents a good snapshot of how quickly communications have been commodified. Innovation and distinction may be happening in the delivery of courses or in the classroom

What Harley Davidson and Patagonia Know About Higher Ed

Up&Up August 9, 2021

“If higher ed marketers lose the ability for prospective students to physically experience our points of distinction, then we need to work out how to breathe life into them, digitally.”

The 8 Step Messaging Framework for More Effective Enrollment Marketing

Up&Up July 28, 2021

At Up&Up, we’re pretty obsessed with brand strategy. Whether it’s logo design, pillars and platforms or debating the merits of including your direct competitor in your advertising (cue: Burger King),

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Category: Enrollment Marketing

The New Realities of Graduate Student Recruitment

What Harley Davidson and Patagonia Know About Higher Ed

The 8 Step Messaging Framework for More Effective Enrollment Marketing

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