Category: Higher Education

Generation Alpha Learning

Generation Alpha—Who Are They?

Understanding how current events and trends affect each generation and how they see their future is valuable as we develop institutional strategic plans. We already know that the student landscape is changing and the value of higher education is under question.

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Storytelling’s impact on social media

$64 million in profit. That’s what Wendy’s brought home thanks to social media in 2017, according to a 2018 Deputy.com report. Besides mastering damage control and excelling in customer service,

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SMX Advanced Recap & SEM Takeaways

Google loves to keep search marketers on their toes. Whether it’s through changing the algorithm that affects how Google presents rankings or adding new ways to target users in the

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Building an Authentic Brand

Building an Authentic Brand

At Up&Up, we believe that the best version of a brand, whether it’s for a college, a university or an individual, is a reflection of its authentic self. But what

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AMA Higher Ed 2018 Recap

When does the Magic Kingdom open, how tall does my child need to be to ride Space Mountain, is Elsa really the new Cinderella? These are the questions you may

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