AMA Higher Ed 2018 Recap
Scott Fogleman
November 14, 2018
When does the Magic Kingdom open, how tall does my child need to be to ride Space Mountain, is Elsa really the new Cinderella? These are the questions you may
Category: Higher Education
New Instagram Features You Should Be Using in Your Social Media Strategy
Julia Terwilliger
August 28, 2018
If you’re new to higher education social media marketing, words like “boomerang” and “superzoom” may sound daunting. But, to capitalize on current trends and keep up with the constantly changing
5 College Majors for Gen Z
Up&Up
July 25, 2018
Just after colleges and universities have adapted to the unique traits of Millennials, a new generation has arrived to shake up higher education: introducing Gen Z, digital natives born after
Ending strong, starting fast
Mary Beth Oakey
May 4, 2018
With a slew of alumni events in your rearview and commencement looming, you’ve just realized that you haven’t spent all of this year’s marketing budget. And much like your health insurance cafeteria plan, if you don’t spend it, it’s gone forever. Just like it’s a bad idea to schedule last-minute lasik, it’s not a great idea to just throw money at production work or that t-shirt cannon you’ve been eyeing since 2013.
Welcome to the family, Campbell University
Eric Evans
March 27, 2018
We’re excited to partner with Campbell University to build a new, holistic digital strategy. Campbell University is a private Christian university that enrolls more than 6,200 students, including 4,800 undergraduate
You Don’t Have to be a Creative to be Creative
Mary Beth Oakey
February 25, 2018
We think of artists, musicians, and poets when we hear the word creative. Or sometimes architects and designers. And when we pit ourselves against people with really specific talents, it’s
Launching a Higher Ed Website in 6 Months
Mary Beth Oakey
January 26, 2018
“Let’s launch a university website in 6 months”. I’ll admit, saying it out loud sounds bonkers. If you are in higher ed and have worked on a website project, you
New Year, New Roles, New Faces
Up&Up
January 12, 2018
2018 is unfolding quickly, but we wanted to take a breath and share a few exciting updates about our team. Nearly three years ago, we made a strategic decision as
AMA Higher Ed 2017 – 6 Things to Learn and Do
Mary Beth Oakey
November 11, 2017
Maybe you’ve been to Atlanta, maybe not. Like any city, it has seen celebration, struggle, and strife. The same can easily be said about the South in general. But here
Content in the Age of Personalization
Mary Beth Oakey
November 8, 2017
We are marketing to a generation of students who are accustomed to paying for only what they use or don’t pay for anything at all. They’ve grown up in a
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