After living in the same house for almost 40 years, my parents decided to build a new house. About a year after breaking ground, they moved in. Brand new yard. Brand new carpet. Brand new oak front door. But the new home seemed strangely familiar.
Differentiation is definitely a hot topic, as higher ed marketers are asking themselves, “can we really set ourselves apart?” Here are the 5 best quotes on differentiation from attendees of the CASE Marketing & Branding conference.
So you’ve decided that paid search is the next big way to increase your pool of prospective students. You’ve done a little bit of research and “know” what they are
Another Monday, another communications department meeting in a cavernous boardroom. Updates from various people of importance. At first, it looks like it’ll be a pretty run-of-the-mill Monday meeting, and then the Vice President drops the bomb: “Guys, I think we need to be more funny. Teens love funny. Millennials love funny. How do we be funny?”
Facebook held its annual F8 conference for developers on Monday, and there’s plenty for higher ed marketers to be excited about.