Category: SEO/SEM

SMX Advanced Recap & SEM Takeaways

Google loves to keep search marketers on their toes. Whether it’s through changing the algorithm that affects how Google presents rankings or adding new ways to target users in the

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New Client: Campbell University

Welcome to the family, Campbell University

We’re excited to partner with Campbell University to build a new, holistic digital strategy. Campbell University is a private Christian university that enrolls more than 6,200 students, including 4,800 undergraduate

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Content Strategy Iceberg

Content Strategy 101: The Why

With all the new fancy buzzwords flying at you these days, its probably been difficult to focus on a few key ideas, tactics, and strategies, but there is one you

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Divisible Content for Higher Education

Divisible Content for Higher Ed Marketing

There’s no shortage of stories, videos, marketing collateral, events, and press releases coming out of your college or university. In some ways, that makes your content strategy easier…but not always more effective.

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The Great SEO Balancing Act

The Great SEO Balancing Act

Keywords, semantic search, crawlers, Pandas & Penguins. SEO can be a baffling world, especially since Google changes their algorithm at about the same pace of new versions of Spotify (so, every 15 minutes.) But isn’t it just about great content? Well, yes and no.

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GOT QUESTIONS

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