No matter if you are at the program, college or institution level, enrollment marketers are often pressed for time and resources. This can either create a constant state of reaction
‘It’s not just i0S 14 that signals strange times are ahead for higher education marketers. As platforms like Snapchat and TikTok continue to grow and advertisers brace for a cookie-free
For most higher education branding projects, the next step is to broadcast the new brand to the world. And while there are many viable channels to extend your brand into
In 2018, Facebook announced an algorithm change to address user feedback about business pages and marketing promotions flooding newsfeeds. This change meant that users would now see more family and
It’s a beautiful, chilly November day. You realize you’ve been staring at your laptop screen for over an hour with no recollection of what you were doing. There are several
Here in the Clemson athletics department, the Creative Solutions team tackles several areas of focus, including design, video production, revenue generation, website maintenance, etc., acting as an in-house agency for
If you’re new to higher education social media marketing, words like “boomerang” and “superzoom” may sound daunting. But, to capitalize on current trends and keep up with the constantly changing
With a slew of alumni events in your rearview and commencement looming, you’ve just realized that you haven’t spent all of this year’s marketing budget. And much like your health insurance cafeteria plan, if you don’t spend it, it’s gone forever. Just like it’s a bad idea to schedule last-minute lasik, it’s not a great idea to just throw money at production work or that t-shirt cannon you’ve been eyeing since 2013.
There’s no shortage of stories, videos, marketing collateral, events, and press releases coming out of your college or university. In some ways, that makes your content strategy easier…but not always more effective.
Wondering where you rank among your peers in higher ed social media?
