Category: Social Media

Community and connection through Facebook

In 2018, Facebook announced an algorithm change to address user feedback about business pages and marketing promotions flooding newsfeeds. This change meant that users would now see more family and

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Ending strong, starting fast

With a slew of alumni events in your rearview and commencement looming, you’ve just realized that you haven’t spent all of this year’s marketing budget. And much like your health insurance cafeteria plan, if you don’t spend it, it’s gone forever. Just like it’s a bad idea to schedule last-minute lasik, it’s not a great idea to just throw money at production work or that t-shirt cannon you’ve been eyeing since 2013.

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Divisible Content for Higher Education

Divisible Content for Higher Ed Marketing

There’s no shortage of stories, videos, marketing collateral, events, and press releases coming out of your college or university. In some ways, that makes your content strategy easier…but not always more effective.

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