Category: Tips

SEO for Higher Education: How Google Search Console Can Improve your Higher Education Marketing

Chris Huebner February 16, 2021

Recently, “Share of Search” has gained popularity as a reliable proxy for market share. Dubbed the “most important brand metric you’ve never heard of” by one of its founding scholars,

Leading the Elephant: 5 Higher Education Marketing Strategies for More Impactful Digital Campaigns

Chris Huebner January 29, 2021

In the “Happiness Hypothesis,” psychologist Jonathan Haidt introduces a compelling metaphor to describe human behavior. The metaphor uses the relationship between an elephant and its rider. The gist is that

12 Tips, Tools, and Techniques to Optimize Images for a Lightning-Fast Website

Jami Mullikin July 5, 2020

Your website is your strongest marketing tool to attract the right students. Whether you’re launching a new website, planning for a redesign, or auditing your current state, it’s important to

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Category: Tips

SEO for Higher Education: How Google Search Console Can Improve your Higher Education Marketing

Leading the Elephant: 5 Higher Education Marketing Strategies for More Impactful Digital Campaigns

12 Tips, Tools, and Techniques to Optimize Images for a Lightning-Fast Website

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