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UPLIFTING HIGHER EDUCATION

Helping courageous leaders of forward-thinking
colleges and universities attract more right-fit students

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UP&UP

Your Higher Education Marketing Agency

These days it takes more than courage to be successful. It takes strong stakeholder alignment, a compelling brand strategy, and an internal team that’s ready and willing to activate.

Through brand strategy, web development, and purpose-driven marketing, we’ll help you tell a story that resonates with the audience you want to reach.

WHAT WE DO

If you want to make your message memorable, tell a story. Every element of your brand should tell a story that inspires people to see themselves as a part of it. Countless brands are begging for your audience’s attention. We’ll create a compelling brand strategy that communicates your story in a way that rises above the noise, connects with your clients and customers, and inspires them to learn more.

LEARN MORE

You know what they say about first impressions. Your website is often the first interaction with your brand, making it one of your most powerful lead generation tools. Getting visitors is just the start. Once they’re on your site, they need a reason to stick around. We’ll help you craft a site that’s accessible to every user and makes the most important details easy to find.

LEARN MORE

Your brand has the potential to make a powerful, positive impact on every client or customer. With so much to offer, there’s no point in thinking small or playing it safe. We help you create a winning game plan for your marketing efforts — and then we encourage you to swing for the fences! Our team works with you to design creative marketing campaigns that reach your target audience, capture their imagination, and move them to take action.

LEARN MORE

We get to work with passionate educators, innovators, and entrepreneurs. Showcasing their brands is the best part of our job. Take a look.

WORK

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Hardin-Simmons University

Brand Strategy

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Columbia University

Digital Marketing

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Gardner-Webb University

Website Development

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Furman University

Digital Marketing

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Athens State University

Brand Strategy

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Lambda Chi Alpha

Brand Strategy

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Marian University

Brand Strategy

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McPherson College

Brand Strategy

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University of Louisiana at Lafayette

Digital Marketing

CLIENTS

OUR CLIENTS /

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Up&Up has the unique ability to strategically gather a vast amount of information and then magically distill it down to the essence of who we are as an institution.

Suzanne Pritchard
Suzanne Pritchard Former Marketing Director

Partnering with Up&Up brought new life back into our campus. Our new campaign helped align the university as a whole with new brand pillars and a sense of pride in where our university came from.

Kacie Eurek
Kacie Eurek Director for University Marketing

Up&Up understands the assignment, and they embrace it. They were accessible at all times, open to criticism and feedback, partners in the work, and did not shy away from being bold even if me or others on this side of the project got cold feet.

Billy Fairs
Billy Fairs Executive Director, Marketing and Communications

Up&Up did a very good job of taking a large and unruly website and streamlining the content for a much improved and more focused customer experience. The work helped focus and extend our brand.

Richard McDevitt
Richard McDevitt Vice President for Marketing
OUR TEAM

BRINGING YOUR PURPOSE TO LIFE.

With more than two decades of experience working with purpose-driven clients, our team knows what it takes to create brand strategies, compelling campaigns, and websites that bring the definitive “You” of brands to life.

MEET THE UP&UP TEAM