Digital Innovation and Brand Awareness

Episode 45

EP. 45:

Digital Innovation and Brand Awareness

Allison and Scott featuring Allison Lanier and Scott Fogleman

with Allison Lanier and Scott Fogleman

What you’ll learn about in this episode:

  • How an institution’s reputation affects a prospective student’s decision-making process
  • What quick, simple, and cost-effective steps help begin boosting your institution’s brand awareness now
  • Why you should use analytics and data in your social media strategy to track engagement and feedback
  • Why your institution must focus heavily on digital marketing to meet prospective students of today where they are
  • Why traditional marketing efforts still have a place but now take a backseat to digital marketing
  • Why embracing new technologies like augmented reality and virtual tools puts your institution ahead of competitors

FEATURED GUEST

Allison Lanier and Scott Fogleman

Business Development Manager and Director of Business Development, Up&Up