What you’ll learn about in this episode:
- Why any project, refresh or update you begin should always start with a strong, clear focus on your brand
- Why your messaging is the key to your brand, and why your visual identity assets need to be solid and focused on your message
- Why telling your story through your brand is the secret to differentiating yourself from your competitors
- Why your website is one of the most important components of your messaging and a key opportunity to tell your story to prospective students
- Why part of the story you tell should go beyond what happens in the classroom and should include the many other ways joining your institution can impact students’ lives
- Why the timeline of a brand and website refresh typically requires around a year to eighteen months
- Why you should allocate a budget of at minimum $250,000 to as much as half a million dollars for a brand and website refresh project
Resources:
- Website: www.theundeclaredpodcast.com
- Website: www.upandup.agency
- Email: contact@upandup.agency
- LinkedIn: https://www.linkedin.com/in/foglemanscott
- LinkedIn: https://www.linkedin.com/in/allison-lanier