Preparing for Upcoming Projects

What you’ll learn about in this episode:

Why any project, refresh or update you begin should always start with a strong, clear focus on your brand
Why your messaging is the key to your brand, and why your visual identity assets need to be solid and focused on your message
Why telling your story through your brand is the secret to differentiating yourself from your competitors
Why your website is one of the most important components of your messaging and a key opportunity to tell your story to prospective students
Why part of the story you tell should go beyond what happens in the classroom and should include the many other ways joining your institution can impact students’ lives
Why the timeline of a brand and website refresh typically requires around a year to eighteen months
Why you should allocate a budget of at minimum $250,000 to as much as half a million dollars for a brand and website refresh project

Resources:

Episode 67