Preparing for Upcoming Projects

Episode 67

EP. 67:

Preparing for Upcoming Projects

Allison featuring Allison Lanier and Scott Fogleman

with Allison Lanier and Scott Fogleman

What you’ll learn about in this episode:

  • Why any project, refresh or update you begin should always start with a strong, clear focus on your brand
  • Why your messaging is the key to your brand, and why your visual identity assets need to be solid and focused on your message
  • Why telling your story through your brand is the secret to differentiating yourself from your competitors
  • Why your website is one of the most important components of your messaging and a key opportunity to tell your story to prospective students
  • Why part of the story you tell should go beyond what happens in the classroom and should include the many other ways joining your institution can impact students’ lives
  • Why the timeline of a brand and website refresh typically requires around a year to eighteen months
  • Why you should allocate a budget of at minimum $250,000 to as much as half a million dollars for a brand and website refresh project



Allison Lanier and Scott Fogleman

Business Development Manager and Director of Business Development, Up&Up