5 strategies for more impactful digital campaigns

What you’ll learn about in this episode:

Why there are often many overlooked opportunities to optimize your digital marketing campaign even prior to its launch
Why you should always consider how your audience interprets and experiences your campaigns, both on an intuitive and emotional level and more analytically
Why the first strategy is to design for distinctiveness and to ensure that your design elements stay consistent, distinct, and easily connected to your brand
Why the second strategy is to consider the emotions, benefits, and associations you want your audience to make when engaging with your campaign
Why the third strategy is to create an intuitive link between your ad and your landing page to reinforce the narrative you want to share
Why the fourth strategy is to use a benefits-driven headline and an action-oriented sub-headline to complete your narrative
Why the fifth strategy is to provide social proof that helps establish who your typical end-user is and reinforce behaviors and beliefs
Why it can be very easy to view the individual elements of a marketing campaign in a silo, and why thinking about the integrated whole can be much more effective

Resources:

Episode 73