What you’ll learn about in this episode:

• How Scott and Allison have had very different alumni experiences keeping in touch with their alma mater
• How 85 percent of alumni professionals believe their alma maters need to do more to attract and engage alumni
• How 56 percent of donors say they would be willing to become repeat givers if they received personalized messages from their institutions
• How the trend of Give Days is on the rise, and why developing an ongoing relationship with alumni helps improve engagement
• Why your institution should offer stories that show how students directly benefit from alumni donations
• How Give Days encourage engagement and participation beyond just financial gifts
• Why tailoring your efforts to your audience and creating compelling outreach programs will help you earn results