Generational Trends and Future-Facing Strategies

What you’ll learn about in this episode:

Allison shares key statistics that have helped shape the Millennial generation, its habits and challenges
How Generation Z is exceptionally tech-savvy and financially conservative, and how 2020 has pushed Gen Z into a different path from generations before them
Why tuition price, student loan debt, mental health services and diversity and inclusion are key factors Gen Z is using to determine where to pursue their higher education
Why “standing out in a sea of sameness” is crucial for connecting with Gen Z, and why you have to support your messaging with action
How “Generation Alpha”, born between 2010 and 2024, are set to become the largest generation in the history of the world
How Gen Alpha will likely be defined by their adaptability, their need for visual and hands-on education, and their need for leadership skills development
What Millennial parents of Gen Alpha will look for in a higher education institution and its program offerings and support systems
Why a shift in higher education marketing efforts toward emerging social media and influencer marketing platforms needs to happen sooner rather than later
Why you should begin thinking about your institution’s current programs and offerings and how they reflect the needs of future Gen Alpha students

Resources

Episode 77