Getting to Know Allison

Episode 71

EP. 71:

Getting to Know Allison

Allison and Scott featuring Allison Lanier

with Allison Lanier and guest host Chris Huebner

What you’ll learn about in this episode:

  • How Allison transitioned from a corporate background into her current role as Business Development Manager at Up&Up
  • How Allison has integrated her own experiences in higher education into her work at Up&Up, and what similarities and differences she has seen from her previous career
  • How 2020 impacted the world of higher education, and how the lessons learned during the difficult year have created positive changes
  • Why Allison suggests that any institution wanting to begin a new marketing project start with their brand first
  • What advice Allison would give to a higher ed institution considering working with a marketing agency for the first time
  • Why it is important to understand how you want to get a project done and then tailor your decision based on those needs and the results you want
  • How Allison had originally planned to become a nurse before discovering her passion for sales and helping others
  • Why Allison hasn’t set firm new year’s goals and instead works toward goals all year long, and why she has chosen “grace” as her word for the year

 
Resources:

FEATURED GUEST

Allison Lanier

Business Development Manager, Up&Up