Getting to Know Allison

What you’ll learn about in this episode:

How Allison transitioned from a corporate background into her current role as Business Development Manager at Up&Up
How Allison has integrated her own experiences in higher education into her work at Up&Up, and what similarities and differences she has seen from her previous career
How 2020 impacted the world of higher education, and how the lessons learned during the difficult year have created positive changes
Why Allison suggests that any institution wanting to begin a new marketing project start with their brand first
What advice Allison would give to a higher ed institution considering working with a marketing agency for the first time
Why it is important to understand how you want to get a project done and then tailor your decision based on those needs and the results you want
How Allison had originally planned to become a nurse before discovering her passion for sales and helping others
Why Allison hasn’t set firm new year’s goals and instead works toward goals all year long, and why she has chosen “grace” as her word for the year

Resources:

Episode 71