What you’ll learn about in this episode:
- How to download Allison and Scott’s FREE webinar series, and what exciting topics they are covering within the series
- How the first of the 7-steps to successful branding is the insights or discovery step where you will collect data and ask meaningful questions
- How the second step is to strategize how to craft your messaging around attracting and retaining the right students, grow your engagement and strengthen your brand
- How step three involves creating a strategy roadmap and concepts, prototype your messaging and lay the foundation for your campaigns
- How the fourth step, production, is the key to creating consistency around your brand across all of your marketing efforts
- How the fifth step is the equip phase, where you give your team the training, tools and activation guidelines to own and live your brand
- How the sixth step is when you activate your marketing campaigns across traditional media, social media, SEO and other channels
- How the seventh and final step is to measure all your efforts and extract data to inform your future decisions and strategy
