What you’ll learn about in this episode:

• How the current global pandemic crisis and the coming enrollment cliff are creating new changes in higher ed marketing and necessitate a plan
• Why there is a need for ongoing projects within higher ed marketing, and why research is vital for navigating these projects successfully
• Why your website needs a brand platform that offers at least three years of longevity, and why you should refresh your website every three to five years
• How your ongoing marketing campaigns will drive your brand awareness, enrollment campaigns and nurture efforts
• Why budget planning often creates a challenging roadblock to planning for your ongoing projects
• Why consistency is vital when leveraging partnerships and keeping your stakeholders informed about your efforts