The Benefits of a 3-Year Marketing Plan

Episode 51

EP. 51:

The Benefits of a 3-Year Marketing Plan

Allison and Scott featuring Allison Lanier and Scott Fogleman

with Allison Lanier and Scott Fogleman

What you’ll learn about in this episode:

  • How the current global pandemic crisis and the coming enrollment cliff are creating new changes in higher ed marketing and necessitate a plan
  • Why there is a need for ongoing projects within higher ed marketing, and why research is vital for navigating these projects successfully
  • Why your website needs a brand platform that offers at least three years of longevity, and why you should refresh your website every three to five years
  • How your ongoing marketing campaigns will drive your brand awareness, enrollment campaigns and nurture efforts
  • Why budget planning often creates a challenging roadblock to planning for your ongoing projects
  • Why consistency is vital when leveraging partnerships and keeping your stakeholders informed about your efforts

FEATURED GUEST

Allison Lanier and Scott Fogleman

Business Development Manager and Director of Business Development, Up&Up