The Pandemic and Changing Media Consumption Habits

Episode 56

EP. 56:

The Pandemic and Changing Media Consumption Habits

Allison and Scott featuring Allison Lanier and Scott Fogleman

with Allison Lanier and Scott Fogleman

What you’ll learn about in this episode:

  • How the outbreak of the global pandemic has had a broad effect on prospective students’ media consumption habits and the channels through which they consume media
  • Why video is an explosive category for prospective students’ media consumption, with a 51% increase in online video consumption since the start of the pandemic
  • How TV streaming, online video game viewing, and audio streaming are all rapidly growing categories that all indicate where you can best meet your audience
  • Why a dramatic increase in website traffic volume indicates an opportunity for institutions to streamline their websites and make them more user-friendly
  • Why it is important to begin doing a gap analysis to ensure that what used to be communicated through in-person tours is being reflected on your website
  • Why you shouldn’t allow your advertising to falter during the pandemic but should instead focus on doubling down and bringing your message to your audience where they are
  • Why updating your messaging and marketing today will reap rewards even post-pandemic when the coming enrollment cliff hits
  • Why you should communicate how, even as students shift to increased online learning, you are focusing on maintaining the quality of the educational experience you offer

Link to Download Report: https://www.upandup.agency/whitepaper/covid-19-2020-higher-education-media-impact-report

FEATURED GUEST

Allison Lanier and Scott Fogleman

Business Development Manager and Director of Business Development, Up&Up