‘It’s not just i0S 14 that signals strange times are ahead for higher education marketers. As platforms like Snapchat and TikTok continue to grow and advertisers brace for a cookie-free world, brought to you in the very near future by Apple and Google, the way in which higher education marketers begin to advertise and measure will look much more, well, traditional.’
Will turning the tides on how we track users create a renewed interest in traditional advertising methods? Our manager of digital strategy Chris Huebner took a look how “traditional” advertising strategies still work in digital environments for Volt Magazine, a publication that helps leaders in higher education make better marketing decisions.
Article originally published in Volt Magazine.