Tennessee State University Chooses Up&Up

June 30, 2016

Tennessee State University Chooses Up&Up

tag award | client story | higher education | higher education brand strategy | higher education branding | higher education marketing
Tennessee State University Chooses Up&Up

Up&Up welcomes Tennessee State University to our client family. Tennessee State has engaged Up&Up to enhance its brand messaging and assist in creating more effective and efficient marketing campaigns for future initiatives.

Kelli Sharpe, Assistant Vice President of University Public Relations and Communications, said: “Up&Up was the top choice based on the agency’s background and marketing experience in higher education. Following our initial communication with their staff, it became apparent Up&Up was the right selection to assist the University with our branding and marketing needs.”

Adam Landrum, Up&Up CEO, said: “It’s a huge honor to be chosen to serve a school with the history and prestige of Tennessee State. We’re confident that together we’ll exceed their goals and further their mission of training the next generation of leaders.”

Founded in 1912, TSU is a comprehensive, urban, coeducational, land-grant institution in Nashville, Tennessee. TSU is the largest and only state-funded historically black university in Tennessee and is a member-school of the Thurgood Marshall College Fund. Tennessee State University offers 45 bachelor’s degree programs and 24 master’s degree programs and awards doctoral degrees in biological sciences, computer information systems engineering, psychology, public administration, curriculum and instruction, educational administration and supervision, and physical therapy. In entirety, Tennessee State University comprises eight colleges and schools. Notables alumni include Oprah Winfrey, Dr. Levi Watkins, Jesse Russell, Wilma Rudolph, Richard Dent, and Ed “Too Tall” Jones just to name a few.