Up&Up welcomes Lander University to the client family

January 17, 2020

Up&Up welcomes Lander University to the client family

tag client story | digital marketing | digital strategy for higher ed | higher education
Up&Up welcomes Lander University to the client family

Lander University has a mission to serve ambitious and talented students in South Carolina and beyond.

To help draw in these students, the Lander University Center for Online and Innovative Learning has partnered with Up&Up to launch a paid digital display and search campaign. The campaign will focus on the Master of Science in Management and the Master of Science in Emergency Management online programs. This will support a scalable and comprehensive digital marketing strategy that will allow prospective students to easily find the center’s offerings.

“Lander has worked hard to build high-quality, accessible, and affordable programs, taught by expert faculty,” said Lloyd Willis, Director of Center for Online and Innovative Learning at Lander. “Marketing is the last piece of the puzzle, and we are very happy to have Up&Up on board to help us with this critical component of our mission.”

Added as a new program in Spring 2019, the 12-month M.S.M offers specialized business courses to equip recent graduates and experienced professionals for management positions. It is the only AACSB-accredited M.S.M. program in South Carolina.

The M.S. in Emergency Management trains students in the science of management during both natural and man-made disasters. The flexible two-year schedule is designed to fit the busy lives of first responders and business professionals.

The Up&Up team is excited to partner with another respected and successful university within the Upstate region. Located in Greenwood, South Carolina, Lander’s graduates help support the continued economic health of the state’s economy.

“We always love getting the opportunity to market degrees that are different than the norm,” said Jeremy Stewart, Up&Up SEO/SEM Specialist. “The programs provide unique challenges of how to highlight focused and niche qualities, specifically for the M.S. EM, and how to differentiate a degree from other competitive offerings, such as the M.S.M. vs. MBA. We look forward to sharing the Lander University brand with those beyond the Upstate.”

For more information about Lander University, visit