April 15, 2021

Up&Up, a higher education marketing and branding agency in Greenville, South Carolina was recently awarded four Educational Advertising Awards and one ADDY award from the American Advertising Federation of Greenville. 

For the Educational Advertising Awards, the agency was presented with gold and silver awards for New Media and Online Display Ads categories, respectively, for the “Don’t Do Usual” campaign for Furman University’s Masters in Strategic Design graduate program. Up&Up was also awarded a Bronze award for the Integrated Marketing Campaign, “I’m Thinking Thomas,” for Thomas College, located in Waterville, Maine, and a Merit award for Gardner-Webb University’s website redesign. 

The Educational Advertising Awards is a national competition that recognizes exceptional marketing and advertising in education. This year’s competition featured more than 2,000 entries from over 1,000 colleges, universities and secondary schools. 

“Award shows are mostly a marker of where our work stands in the industry, on a surface level.  What makes awards the most rewarding is knowing that our great work is helping to uplift our clients’ brands, and that the work is continuing to produce impactful results. That said… it’s fun for us and our client’s to get that pat on the back.” said Vice President of Strategy and Creative, Jami Mullikin.

Up&Up was also awarded a Silver ADDY for their work with Lambda Chi Alpha Fraternity for website design. The website design was part of a comprehensive brand research, engagement and activation project for the fraternity. The ADDY’s represent excellence in marketing and advertising, attracting 40,000 entries across most industries.

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Up&Up is a Greenville, SC-based marketing agency specializing in higher education. We help courageous leaders of forward-thinking colleges grow enrollment amid increasing challenges by crafting and activating a compelling brand strategy that positions their schools to attract and retain more of the right-fit students. Up&Up uplifts brands that uplift others by aligning with clients that share the belief that a brand is a reason to choose and that a strong, distinct brand is the way to win in a competitive environment. Making marketing matter is our promise, and our purpose drives our passion for real results.