August 19, 2016
UNC Chapel Hill Friday Center Chooses Up&Up
Up&Up welcomes the University of North Carolina Chapel Hill’s William and Ida Friday Center for Continuing Education to our client family.
The Friday Center has engaged Up&Up to build awareness for their non-traditional student programs, increase enrollment & boost alumni engagement through marketing campaign strategy and development.
Jack Rodenfels, Marketing Manager for the Friday Center, said: “The Friday Center is thrilled to work with Up&Up for our marketing needs. We want to tell new, dynamic stories about non-traditional students through our marketing initiatives. We’re confident Up&Up has the best combination of creativity and strategy to increase our visibility, grow our brand, and drive enrollment.”
Adam Landrum, Up&Up CEO, said: “With their storied heritage and commitment to continuing education, the Friday Center’s work is impacting countless lives, and we are very thankful for this opportunity to partner with them.”
The Friday Center is UNC-Chapel Hill’s center for continuing education, serving the varied needs of adult learners through credit and noncredit course offerings and the operation of a continuing education conference facility.
Continuing education at The University of North Carolina was organized formally in 1913 when a Bureau of Extension was established to facilitate the University’s efforts to reach out to North Carolina citizens. Since that time, continuing education has become a significant activity in a number of schools and departments and continues to be the primary function of The William and Ida Friday Center for Continuing Education.