Beyond Brochures: Using Design to Increase Student Engagement in Higher Education

September 28, 2023

Beyond Brochures: Using Design to Increase Student Engagement in Higher Education

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Beyond Brochures: Using Design to Increase Student Engagement in Higher Education

Higher education institutions are in a constant battle to attract and retain students. With the proliferation of online learning and the increased competition among colleges and universities, engagement has become a key factor in ensuring the success of higher education institutions.  One of the ways to achieve this is through effective creative design, which plays a crucial role in creating engaging and effective communication materials for higher education institutions. 

Here are some creative points to consider when seeking to increase engagement in the higher ed space:

Visual Appeal

Your institution’s website, social media profiles, and promotional materials should be visually appealing, so always use high-quality images and color schemes that align with your institution’s branding. The use of relevant visuals and graphics can help convey information more effectively and make the content more attractive to students. 

Typography also plays a significant role in communicating your institution’s brand message. Using the right typeface, size, and color can create a visual hierarchy that guides the viewer’s eye and communicates the information effectively. Choose typefaces that are easy to read and align with your brand’s personality. 

Infographics are also an effective way to present complex information in a visually appealing and easily digestible format. Infographics can be used to illustrate statistics, explain concepts, and showcase research findings. When designing an infographic, consider using a mix of charts, icons, illustrations, and typography to create a visually engaging and informative piece.

And remember that consistency in branding across all communication materials is essential in establishing a strong brand identity. Using consistent color schemes, typography, and design elements in all marketing materials creates a cohesive brand message and reinforces the institution’s brand identity, making it more memorable for prospective and current students.


The current generation of students seeks authenticity, and personalization is a key factor in creating a sense of belonging and connection for students. Design your website and marketing materials to target specific audiences, highlighting programs and activities that appeal to them. 

For example, if your institution has a strong art program, highlight the work your students and faculty created in a visually appealing way. This helps students feel a connection with the institution and can increase their engagement. 

Interactive and Responsive Design

Interactive design is a great way to increase engagement among students. Incorporate features such as quizzes, polls, and surveys into your website and social media to encourage students to interact with your institution. It also helps you gather valuable feedback that can be used to improve the quality of your programs and services. 

A responsive approach to web design optimizes websites for different devices, such as mobile, desktop, and tablets. By using responsive design, you can ensure that your website is easy to use and navigate, regardless of the device that the user is using. This is particularly important in higher education, where students often access course materials and other information on the go. 

Social Media Presence

Social media is a powerful tool for engaging students. Your institution’s social media profiles should be designed to reflect your branding and should be updated regularly with engaging and informative content. 

Consider hosting social media contests or challenges that encourage students to participate and share their experiences with your institution.

Incorporation of Multimedia

Incorporating multimedia elements such as videos, animations, and podcasts can increase engagement among students and make learning more interactive and engaging. Multimedia elements can be used to explain complex concepts or to showcase student work, making it more memorable and effective. 


Gamification is the process of adding game-like elements to non-game contexts. Incorporating gamification into your website or social media profiles can be a great way to increase engagement. Consider adding elements such as leaderboards, badges, and rewards for completing certain tasks or milestones.


Overall, creative design is an essential aspect of engaging students in higher education. By implementing the strategies above, you can make your institution more appealing to potential students, and you can increase engagement among your current students. Remember to keep your design consistent with your branding and regularly update your website and social media profiles with fresh content.