Uplifting Brands That Uplift Others

504 Rhett Street, Suite 100
Greenville, SC 29601

(864) 373-9330


Digital Marketing Agency in Greenville, SC

Raising the Bar for Higher Ed Brands

We believe in building something bigger, pushing brands further, and doing what it takes to drive results, whether that means higher enrollment, increased engagement, or higher awareness. That’s why our clients love us: Because we set their brands up for success. And with over 22 years of experience, we’ve established a proven process that delivers every time.

Meet the Team
Brand Strategy

Stand Apart and Above the Rest

With extensive experience in higher education, we’ve seen it all. We know the challenges institutions are facing: declining enrollment, siloed departments, lack of buy-in from faculty, limited budget and resources to the job done. For years, we’ve helped higher ed institutions like yours overcome these obstacles and reach their goals.

Let’s see what we can do for you.

conference room meeting up&up


We’re a higher education marketing agency that believes in the power of brands and strategy. We’re driven by purpose and love a challenge. We push. We question. We listen. And we don’t stop until we get to the heart of what makes your brand great.

Our purpose is simple: To uplift education that uplifts people. We help higher ed institutions uncover and rediscover who they are at their core and evolve their brand into its highest version, attracting more right-fit students and driving enrollment.

We’re committed to our clients. Their stories. Their legacies. Their purpose. And we work with their teams to push their brands further with messaging and strategy that resonates with their audience to get them where they want to be.

Marketing Meeting
Suzanne Pritchard


Meet the Up&Up Team

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Adam Landrum
Chief Executive Officer
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Allison Lanier
Director of Client Engagement
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Hillary Kokajko
Director of Agency Operations
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Brandon Reader
Senior Digital Art Director
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Bailey Boese
Manager, Web Strategy
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Shely Landrum
Special Projects
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Taylor Poole
Manager, Digital Media Strategy
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Amanda Sordelet
Senior Copywriter
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Brennan Davis
Web Developer
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Chris Rawls
Creative Director
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Alina Radchuk
Project Manager
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Elliot Lollis
Brand Strategist
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Katy Boozer
Digital Media Coordinator
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Kelly McAllister
Office Manager
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Michele Gaither Sparks
Vice President of Client Strategy