Uplifting Brands That Uplift Others
hello@upandup.agency
504 Rhett Street, Suite 100
Greenville, SC 29601
(864) 373-9330
Amanda
MEET THE
TEAM
Senior Copywriter
Amanda Sordelet
Master paddleboarder and yoga aficionado
Amanda is a Senior Copywriter who blends storytelling and strategy to drive results for clients.
Focusing on brand strategy and positioning, she works with clients to identify the core aspects of their brand, then crafts messaging that resonates with the target audience and compels them to take action.
With a background in direct marketing and account management, Amanda began her writing career as a freelance copywriter before transitioning to the agency world. Her work includes brand positioning, content creation, and campaign messaging for a variety of brands across various industries, including nonprofit, luxury real estate, healthcare, industrial, and tech.
In her spare time, Amanda enjoys yoga, paddleboarding, hiking, and theater. She recently completed her 200-hour yoga teacher training and has performed in a few community plays throughout Greenville and her hometown, Charleston, SC.
Q
What’s your favorite thing about Up&Up?
A
The team – this is an incredibly talented, invested, and hardworking group of people, and I feel incredibly grateful to work with them
Q
What Up&Up value do you resonate with most (win for all, purposefully excellent, radically responsible, or make it happen)?
A
Purposefully excellent – I love how intentional and aspirational this is.
Q
How do you bring Up&Up’s vision to uplift into your role as well as your personal life?
A
I consider myself everyone’s biggest cheerleader. I truly believe anyone (self included) and do anything they put their minds to, and I love helping people figure out how they can bring their goals to life.
Q
What gets you most excited about your job?
A
Helping people tell their stories. I love hearing how brands and organizations started, listening to the words they use to describe themselves, identifying pieces that are unique to them, then putting it all together to create a story that they can fully own. it’s a fun process, and I love surprising people with new ways of describing themselves.
Q
What’s the best piece of advice you’ve ever been given?
A
Give when you can, as much as you can.
Q
What’s your superpower?
A
Puns. Just kidding! (Kind of.) I would say it’s strategy and problem-solving. Put a challenge in front of me, and I’ll always find a way to overcome it.