VP of Strategy, Michele Sparks

Vice President of Client Strategy

Michele Gaither Sparks

Michele is a seasoned communication and marketing professional with almost three decades of experience. She’s skilled in branding, strategic marketing, and media relations. Michele’s career spans leadership roles in higher education, such as Vice President at Transylvania University and Chief Marketing Officer at Miami University, as well as corporate communication as Senior Director at Valvoline.

With a wide range of expertise, including brand development and media relations, Michele’s experience greatly benefits Up&Up. Her deep knowledge of higher education uniquely positions her to support our clients, offering strategic and creative solutions to their communication and marketing needs.