WordPress has become the go-to Content Management System (CMS) for many brands and marketers. With over 65 percent market share with the CMS category, and publishing over 40 percent of
No matter if you are at the program, college or institution level, enrollment marketers are often pressed for time and resources. This can either create a constant state of reaction
‘It’s not just i0S 14 that signals strange times are ahead for higher education marketers. As platforms like Snapchat and TikTok continue to grow and advertisers brace for a cookie-free
For most higher education branding projects, the next step is to broadcast the new brand to the world. And while there are many viable channels to extend your brand into
In the “Happiness Hypothesis,” psychologist Jonathan Haidt introduces a compelling metaphor to describe human behavior. The metaphor uses the relationship between an elephant and its rider. The gist is that
What makes a website great? We recently got this question from a client and it really got us thinking. In today’s mobile-first world where technology and information are at our
Google loves to keep search marketers on their toes. Whether it’s through changing the algorithm that affects how Google presents rankings or adding new ways to target users in the
With Google making constant changes to the search algorithm, adding new PPC features in the Ads platform and adjusting SERP layout, it could be its own job staying on top
It’s a beautiful, chilly November day. You realize you’ve been staring at your laptop screen for over an hour with no recollection of what you were doing. There are several
If you’re new to higher education social media marketing, words like “boomerang” and “superzoom” may sound daunting. But, to capitalize on current trends and keep up with the constantly changing
