In the “Happiness Hypothesis,” psychologist Jonathan Haidt introduces a compelling metaphor to describe human behavior. The metaphor uses the relationship between an elephant and its rider. The gist is that
What makes a website great? We recently got this question from a client and it really got us thinking. In today’s mobile-first world where technology and information are at our
Google loves to keep search marketers on their toes. Whether it’s through changing the algorithm that affects how Google presents rankings or adding new ways to target users in the
With Google making constant changes to the search algorithm, adding new PPC features in the Ads platform and adjusting SERP layout, it could be its own job staying on top
It’s a beautiful, chilly November day. You realize you’ve been staring at your laptop screen for over an hour with no recollection of what you were doing. There are several
If you’re new to higher education social media marketing, words like “boomerang” and “superzoom” may sound daunting. But, to capitalize on current trends and keep up with the constantly changing
There’s no shortage of stories, videos, marketing collateral, events, and press releases coming out of your college or university. In some ways, that makes your content strategy easier…but not always more effective.
Ask a group of alumni magazine editors how they handle development content, and you’ll often get curled lips, eye twitches, or other nervous tics in response. (Full disclosure: I used to be one of those editors.)
In the fickle world of modern marketing, it seems that every few months the hottest trend becomes “totally dead.” Day to day, conference to conference, social network to social network, the only constant is change. So it is with content marketing—once the hottest thing, now branded as “dead” by some. Is it mostly dead? Slightly alive? Or just evolving?
One of the most powerful marketing messages you could ask for might be right in front of you. And it could change the game.
