At Up&Up, we’re pretty obsessed with brand strategy. Whether it’s logo design, pillars and platforms or debating the merits of including your direct competitor in your advertising (cue: Burger King),
“Emotion is a primary source of human motivation and exerts substantial influence on attention memory and behaviour” – Byron Sharp, ‘How Brands Grow’ The role of emotion is often discussed
With the decline of third-party cookies, will higher education digital marketing strategies look a little more traditional? Television. Dead. Radio. Dead. Print. Dead (but whispers of a comeback exist). Facebook.
WordPress has become the go-to Content Management System (CMS) for many brands and marketers. With over 65 percent market share with the CMS category, and publishing over 40 percent of
No matter if you are at the program, college or institution level, enrollment marketers are often pressed for time and resources. This can either create a constant state of reaction
‘It’s not just i0S 14 that signals strange times are ahead for higher education marketers. As platforms like Snapchat and TikTok continue to grow and advertisers brace for a cookie-free
For most higher education branding projects, the next step is to broadcast the new brand to the world. And while there are many viable channels to extend your brand into
In the “Happiness Hypothesis,” psychologist Jonathan Haidt introduces a compelling metaphor to describe human behavior. The metaphor uses the relationship between an elephant and its rider. The gist is that
What makes a website great? We recently got this question from a client and it really got us thinking. In today’s mobile-first world where technology and information are at our
Google loves to keep search marketers on their toes. Whether it’s through changing the algorithm that affects how Google presents rankings or adding new ways to target users in the
