Adam founded Up&Up and has led it since 2002. He graduated cum laude from Clemson University and was recruited by Arthur Andersen, but his entrepreneurial spirit kicked in and he set out to create a digital agency with an incredible culture & business model.

Adam’s passion is impacting people’s lives through life-changing educational experiences. He oversees the agency’s strategic direction, guides the leadership team & finds amazing ways to help our clients impact students worldwide. He’s worked with a wide range of clients, from helping Clemson build the nation’s #1 alumni network to teaming with Erskine College to drive their highest enrollment in 50 years.

Outside of Up&Up, Adam serves the church and its mission and mentors aspiring entrepreneurs. But the lives he hopes to impact the most are his lovely wife Shely and their four children.

Q&A with Adam Landrum

How did you decide to get into your current work role?

I always wanted to own my own company and I have to always do something that has meaning and impact. Therefore, Up&Up was born. My role is to lead and coach our team to become their best versions so we can make our clients and their clients their best versions.

What’s the best thing that’s happened to you this year?

From a business standpoint, the best thing that happened to me is around this saying: “One great person is worth three good people.” This year, we’ve added several GREAT people to our team and it’s been wonderful.

What makes you proud of yourself and others?

I’m proud of my hunger to learn and to be curious. I feel like I can’t learn enough, and I always want to improve. I love it when others are curious and want to learn, too.

What do you want others to remember you for?

That I lovingly challenged them to do more and realize a level of potential they wouldn’t have otherwise reached without that challenge and that I helped them accept and love themselves for exactly who they are along the way. This is true for work, my wife, kids, friends, and family.

When is the last time you tried something new?

This year, I picked up a tennis racquet for the first time in my life. I’m currently playing competitively in two leagues and love it. I also play doubles tennis with my wife which is a lot of fun.


Adam Landrum


Clemson University


Elkhart, IN

What I'd tell you about Up&Up

We have a deep desire to impact each other’s lives

If I were a cheese...

Brie – soft on the inside, a little funky

My Favorite Band

Rainbow Kitten Surprise