A Tradition of Serving the Non-Traditional Student.
Athens State University has never wavered in its mission to meet Alabama’s diverse student population – no matter the need – with an affordable education. Not only is it the oldest public institution of higher education in the state, but it’s also one of 10 Upper-Division Universities in the country–a mission that is as critical as it is unique. Yet, what makes Athens State undeniably unique is ultimately what makes its story harder to tell.
STRATEGY
IT’S HOW YOU FINISH
At the center of the brand launch was a website redesign. Improving the site’s information architecture, creating clear navigation paths and a content strategy with a clear audience in mind, led to the biggest benefit: telling the Athens State story in a more compelling and effective way.
To bring clarity to Athens State’ brand, we created a brand strategy that included a brand platform and a brand identity campaign. The campaign elevated the University’s modern approach to creating career-ready graduates and spoke to its unwavering effort to offer degree options for non-traditional students ready to finish their education.

The site launched early 2021, and the results have everyone involved excited.
Increase in branded search traffic in the first 6 months
Increase in conversion goals in the first 6 months
KEY WEBSITE METRICS
Page Load Time
1.12s
Bounce Rate
-26%
Increase in Page Views
+400k