GARDNER-WEBB UNIVERSITY
Driving Enrollment
with a Website
that Resonates
Gardner-Webb University needed to replace its legacy content management system with a modern platform that made it easy to create content and optimize the user experience to increase inquiries, visits, and applications for undergraduate and graduate programs.
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RESEARCH & INSIGHTS
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BRAND STRATEGY
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WEBSITE DESIGN
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WORDPRESS DEVELOPMENT
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CONTENT MIGRATION
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PHOTOGRAPHY
THE GOAL
Create an engaging, interactive website experience that will…
- Boost enrollment
- Increase inquiries and campus visits
- Raise donation contributions via the website
THE CHALLENGE
Replace a legacy content management system with a modern, user-friendly platform.
THE OPPORTUNITY
Build a compelling website that speaks to the Gardner-Webb faith-based education experience.
Going the Distance
Up&Up provided a 12-month engagement to lead the Gardner-Webb team from insights, strategy and UI concepts through development, content migration, and go-live.
VIEW THE SITE
WEBSITE
Highlighting Bulldog Nation
The new WordPress website tells the Gardner-Webb story with a strong student-centered value proposition built on a foundation of faith, service, campus beauty, safety, and 20+ Division 1 Athletics programs–providing the compelling reasons for right-fit students to choose Gardner-Webb University.
WEB DEVELOPMENT
Partnering in a Global Pandemic
Although much of the process occurred during
Covid-19, we were able to support the Gardner-Webb team by building over 1,600 pages prior to the launch in August 2020. While the Gardner-Webb team was focused on starting the fall semester amidst a pandemic, we took the lead on getting the new website launched.
Igniting a+20% Increase in Applications
The new website generated a year-over-year lift of +20% in applications in the first 60 days and contributed to the most geographically diverse freshman class in school history.
INCREASE IN APPLICATIONS
LANDING PAGES BUILT
Up&Up has the unique ability to strategically gather a vast amount of information and then magically distill it down to the essence of who we are as an institution.
