Finding Clarity in the Cowboy Spirit
Hardin-Simmons University needed alignment. Struggling with conflicting internal and external perceptions as well as trying to stand out in a market saturated with competitors, its team came to us looking to clarify what made Hardin-Simmons unique.
RESEARCH & INSIGHTS
Increase enrollment by…
- Differentiating Hardin-Simmons from the other private liberal arts colleges in Texas
- Creating more awareness in the metropolitan areas of Texas
- Making a splash with Hardin-Simmons’ unique attributes and distinctiveness
Get the outside world to see Hardin-Simmons the way its faculty, staff, and students do.
Give Hardin-Simmons the courage and confidence to lean into its cowboy spirit.
Moving Forward with Confidence and Clarity
With our strategy and creative direction, Hardin-Simmons now has the clarity and a solid foundation to lean into what makes it different from other Christian universities in its area. It’s a strong, simple, refreshing message that shows grit and what it means to be a cowboy.