May 1, 2017
Let Our Powers Combine: Content Strategy Webinar
Have you ever been asked, “what’s our content strategy?” What about “should we have a blog?” or “why are our prospects not converting?”
Do you know your website has holes, but you’re not quite sure where they are or how to fix them? Content strategy is one of those things that everybody needs, but we tend to define in different ways. We’ll walk through the elements of content strategy for higher education, talk about how an effective strategy helps students find their perfect school (yours!), and discuss examples of how designers and “non-designers” can combine their powers to create a sustainable content strategy that will help your school exceed its goals.