What to Look for in a Higher Ed Marketing Agency

May 15, 2023

What to Look for in a Higher Ed Marketing Agency

tag digital marketing | digital media | digital strategy for higher ed | enrollment marketing | higher education | higher education marketing | web development
What to Look for in a Higher Ed Marketing Agency

As the competition in the higher education sector increases, universities and colleges are looking for ways to stand out and attract prospective students. This is where a higher education marketing agency comes in. A marketing agency can help institutions like yours develop effective marketing strategies that resonate with their target audience, ultimately leading to increased enrollment numbers.

However, not all marketing agencies are created equal. When selecting a higher ed marketing agency to work with, there are several factors to consider. In this blog post, we’ll outline what to look for in a higher ed marketing agency.

Industry Experience

Marketing for colleges and universities can be complex, and it’s important to work with an agency that has a deep understanding of the sector. A good agency should have experience working with institutions similar to yours and be able to provide case studies and references to demonstrate its expertise.

Strategic Approach

A higher ed marketing agency should also be able to develop a deep understanding of your institution’s unique value proposition, target audience, and competition, then create a marketing plan that aligns with your institution’s goals and objectives. Look for an agency that takes the time to get to know your institution and its culture and is able to develop a tailored marketing plan.

Multichannel Marketing Expertise

In today’s digital age, it’s important to work with an agency that has expertise in a variety of marketing channels and service offerings. Partner with an agency that can create a cohesive marketing campaign that spans multiple channels and touchpoints, from brand to web to social media, content marketing, and SEO.

Data-Driven Approach

A quality higher ed marketing agency tracks and measures the effectiveness of its marketing campaigns and makes data-backed decisions to improve results. You want to collaborate with a partner that is able to provide regular reporting and analytics and can adjust its marketing strategies based on performance data.

Reputation and Reviews

Lastly, it’s important to consider the agency’s reputation and reviews. Explore agencies with a strong track record of success, and positive reviews from past clients. You can find this information by asking for references.


Selecting a higher ed marketing agency requires careful consideration. By working with the right agency, you can develop an effective marketing plan that helps your institution stand out in a crowded market and attract the right students.

If you’re looking for a higher education marketing agency with a proven track record of success, consider partnering with Up&Up. With 20+ years of experience in the higher education sector, Up&Up has a deep understanding of the unique challenges facing colleges and universities. We offer a range of services, including brand development, digital marketing, and web design, to help institutions like yours stand apart and above their competitors.